Karson Giffin
Graphic Artist & Designer

What’s up, I’m Karson, a US-based freelance graphic artist and multidisciplinary designer.

If you enjoy bold, weird, and tactile design, then welcome home.

My work is influenced by the typographic structures of modernist design principles, their interplay and development within counterculture, and their effects on contemporary design.

Growing up as a snowboarder, skater, 00’s rap lover, and early internet dweller, grit, playfulness, and wonder define my design approach.

Open to work, collaborations, and conversations.

CV & Portfolio Available Upon Request.

Work

Zilla Beatz

BrandingIdentityLogo Design2026

Branding, logo, and identity system developed for DJ Zilla Beatz. Centered around an updated logo, which reflects his roots in house music through a bold, fluid wordmark and logomark.

Emphasizing clarity and rhythm with smooth curves, balanced weight, and simplified letterforms. This simplification creates flexibility, supporting scale, movement, and playful use across digital and physical formats while maintaining strong legibility.

A dynamic visual language that bridges contemporary house culture with early-digital nostalgia.

U[n]MA

BrandingIdentityPackaging Design2026

U[n]MA draws inspiration from the vibrant fashion culture of Tokyo’s Harajuku district, translating its visual intensity into a non-traditional branding system.

Rather than adopting a polished or commercially refined approach, the identity embraces anti-design principles as a deliberate strategy. Cropped and bitmapped imagery, repetitive blocked typography, centralized compositions, and rule-breaking layouts reflect the layered, DIY energy of Harajuku street style.

Working with local SLC photographer Kai Galbiso (@kaiiimana ) to create an urban, playful, and introspective brand campaign that captures the essence of Harajuku youth culture.

Moversville

RebrandLogo Design2026

Moversville is a moving marketing company that connects blue-collar moving companies with their local communities, helping them grow their business through stronger local visibility and engagement.

At the center of this rebrand is an updated wordmark that embodies connection, modernity, and reliability. Built using Neue Haas Unica, its low contrast and bold stroke widths maximize clarity and legibility, resulting in a mark that is simple, effective, and instantly recognizable. By utilizing a simple and adaptive ligature, we reinforce the brand’s core identity of connecting businesses with the communities they serve. This allowed the logomark and brand icon to distill the visual language into simple and scalable symbols.

Sabrina 2

Product Launch Campaign 2024

Introducing the Sabrina 2, shoes designed for those who like to push the boundaries, put in the work, and refine their craft. This product launch campaign reflects that same mentality.

Inspired by the idea of leaving everything on the court, the visual language translates grit into form through bold typesetting, raw textures, and dynamic composition.

Drawing from the game itself, this poster series incorporates elements of the backboard, court symbolism, and motion. Each piece pushes the visual system further, reinforcing a campaign that is crafted for more.

Rocky’s America

Book Design Poster Design 2024

Rocky’s America is a conceptual publication inspired by A$AP Rocky’s American Sabotage fashion show. Through experimental typography, layered imagery, and disruptive layouts, the project explores political satire and the illusion of the American Dream.

Accompanied by a poster series that extends the narrative into large-scale visual statements. Using sharp juxtaposition and symbolic imagery, the series contrasts media-driven narratives of success promoted by media and government institutions with the lived realities of homelessness, incarceration, and racial and class divide. The work contrasts media-driven narratives of success with the realities of systemic inequality by reframing fashion as a platform for protest and commentary.

Features:
2024 INTL Poster Exhibition, 2025 Shanghai Graphic Design Biennale (TopoPoster).

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